Paddy Power

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  • Great range of promotions and odds boosts
  • Brilliant betting app – one of the best
  • Top-level customer support
  • Limited in play events compared to some
  • Erratic pricing structure for some markets

Paddy Power is widely regarded as the best online bookmaker to originate from Ireland. But they are more than just an Irish bookmaker and now they host a huge range of punters located all over the world.

The brand started in 1988 on the back of a merger between three bookmakers to try and combat the increasing strength the powerhouses of the industry had back then. Little did they know that they would be where they sit today.

Paddy Power has always done things a little differently to the conventional methods that most bookies follow. This has mainly come in the form of a range of controversial marketing campaigns that have an uncanny knack of being able to cause a scene.

The company went through a multi-billion-pound merger with betting exchange giants, Betfair in 2016. This makes the Paddy Power Betfair brand one of the biggest in the industry.

They sponsor several different sports teams and events, with one the highest profile being that of the Huddersfield Town FC. In fact, the deal that was struck with them in 2019 was one that caused quite a stir in that they removed any advertising from their shirt in a bid to “get clubs their shirts back”.

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