FREE Bets Reviews & Signup Bonuses

How We Choose The Best Bookmakers

There’s lots to consider when choosing the best online bookmakers and with hundreds to choose from, you may be wondering what is the best way to pick one? You’re not alone and the good news is that we have saved you hours of research when it comes to comparing online bookmakers.

We have a lot of experience in this industry and we research, test and compare online betting sites in detail on an ongoing basis to help you make an informed decision.

We know you want to see the following things when doing a betting sites comparison:

• License: proof that the site is legal and above board.
• Website: fast, responsive and optimized for mobile. Ideally with a great app.
• Offers: a broad range- welcome bonus, free bets, matched deposit, loyalty rewards and more.
• Content: articles, how-to info, tips and insight.
• Sports variety: football, horse racing, tennis, rugby, NFL, F1, cricket, cycling and more.
• Odds & Markets: you want market variety and competitive odds.
• Payment methods: good range of deposit options and hassle-free withdrawals.
• Live Streaming: bet in-play means new markets and added entertainment.

Using these benchmarks we compile and regularly refresh the lists that you find across our website, which feature the UK bookmakers online who have performed well in all the categories.